About Our Company
Definitive Water CC t/a The Water Filter Factory
The Water Filter Factory is the official online store of Definitive Water CC, part of the Definitive Brands Group. We specialise in water treatment solutions, ranging from simple household filters to advanced commercial and industrial systems.
Through our platform, we bring together multiple trusted brands—SUPERPURE, DWT (Definitive Water Technologies), drpl, Wonky Water, and Fürst Tools—to make high-quality products accessible to homes, businesses, and industries across South Africa.
Why Choose Us?
Trusted Expertise
With years of experience in water treatment, we know how to match the right solution to your needs.
Wide Range of Brands
From retail-ready SUPERPURE products to industrial-grade DWT systems, every customer finds the right fit.
Customer-First Approach
We don’t just sell products—we provide guides, support, and after-sales service that ensures peace of mind.
Sustainable Choices
Options like Wonky Water Filters and refillable solutions help customers save money and reduce waste.
Our Brands at a Glance
A curated family of brands from Definitive Water CC, each crafted to serve a specific need—at home, on site, and at scale.
SUPERPURE
Retail-ready, DIY-friendly water filtration for households—straightforward, dependable, and great value.
DWT (Definitive Water Technologies)
Industrial-grade solutions engineered for commercial and high-flow environments with performance documentation.
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drpl by SUPERPURE
Luxury shower filters for skin, hair, and lifestyle wellness—clean water that looks as good as it feels.
Wonky Water Filters
Eco-friendly, budget-smart “perfectly imperfect” filters—full performance with less waste and great savings.
Fürst Tools
Compact, affordable toolkits for home and DIY projects—built for quick installs and everyday fixes.
VALUH20
Unbeatable value for those seeking cost-effective sediment water filters.
Our Mission & Vision
Our Mission: At The Water Filter Factory, our mission is simple: to provide clean water, reliable solutions, and lasting value for every customer—whether you’re a homeowner, a business, or an industry professional.
Our Vision: We envision a future where every household and business in South Africa has access to safe, affordable, and sustainable water filtration solutions. By leading with innovation, supporting eco-conscious choices, and partnering with trusted global and local brands, we aim to create a healthier, more sustainable tomorrow—one drop at a time.
At The Water Filter Factory, you’re not just buying a product — you’re joining thousands of South Africans who trust us to bring health, confidence, and sustainability into their homes.