The Water Filter Factory by Definitive Water

The features that you need at the price that you want to pay

See our full range

SUPERPURE filters offer great quality and excellent value! They are available in a full range of replacement filters and filtration systems.

Nationwide Shipping

At the lowest prices

Best Customer Support

Sales & product specialists

Best Value

We cut out the middleman

Best Selling Products

Filter Sets

Ensure you get all the right replacement filters for your filtration system

Counter Top Filters

Compact, affordable filters that are an ideal choice for small kitchens, rental houses or students

Under Counter Filters

Better filtration in a slightly larger package. Everything from RO to UF available here!

Get 10% Off On Your First Purchase!

Stay safe with our courier to-door delivery

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Customers Reviews

After initial problems with water filter, company did not hesitate to assist with rectifying the issue. Unit is working well and is very effective.
Hello Peter
This company is absolutely amazing. Never in my life have I had such excellent service. I spoke to a person online on Wednesday morning, they did not have the product I requested in stock, but recommended a similar one. I made a payment before 10am and that afternoon at 4pm, my package was delivered. A definitive 5 star company.
Marita S
Facebook Review
Fantastic products and range!
Mike B
Google Review
Some of the brands that we stock: